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- Creator Economy Panel 8 December 3:30 - 3:50PM
More Than Views: How to Turn an Audience into a Family
In a world where content shapes identity, what makes audiences feel they belong? This session explores how creators and producers design connection through storytelling, community, and emotion. Featuring Stas Natanzon and Mohamad Hosam, the conversation unpacks how digital storytelling, humor, and culture-building turn viewers into participants. Together, they reveal how creators can craft spaces online or off that feel human, inclusive, and unforgettable.
Impact StageSpeakers
- Picture Fireside 8 December 10:40 - 11:05AM
Democratising the Role of the Creator in a Global Content World
As the global content landscape shifts from a handful of gatekeepers to millions of creators, a new question emerges: who gets to shape culture, and on whose terms? Idris Elba challenges the industry to widen the circle—to empower diverse storytellers, elevate new voices, and rebuild a media ecosystem where creativity is accessible, human, and connected. At a moment when technology accelerates content but fractures community, he calls for a renewed commitment to empathy and authenticity, reminding us that democratising creation is ultimately about restoring the human heartbeat at the center of global culture.
Forum StageSpeakers
- Creator Economy Workshop 8 December 2:30 - 3:15PM
Snapschool ( How to utilize Snapchat as a creator )
An educational workshop to teach you the best practices of using snapchat as a content creator, unlock monetization and expand your reach!
Workshop Room 1 - Picture Panel 9 December 2:15 - 2:40PM
Cinema That Sees You
The next evolution of cinema won’t just be watched; it will watch us. As AI, sensors, and emotional data enter storytelling, films can now react to our expressions, attention, and feelings in real time. This session explores how directors become designers of living stories that adapt to each viewer, blurring the line between creator, audience, and machine consciousness.
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Moderator
- Media Workshop 9 December 3:10 - 3:50PM
Media Appearance: Pitching & On-Camera Presence
Refine your skills in pitching and presenting confidently on camera to enhance media appearances. Trainer: Micheline Jawich, Sky News Arabia
IMI Academy - Creator Economy Fireside 8 December 3:55 - 4:10PM
Bizarre Foods With Andrew Zimmern
Before the rise of bite-sized content and algorithm-driven storytelling, some creators built influence the long way, through deep curiosity, lived experience, and long-form craft. In this intergenerational conversation, award-winning chef and storyteller Andrew Zimmern reflects on how he went from kitchens to global screens, using food as a bridge to culture, identity, and understanding. Joining him is a new-generation creator who ascended through digital platforms, bringing a fresh perspective shaped by real-time audiences and algorithmic winds. Together, they explore what has changed, and what hasn’t, when it comes to building trust, telling human stories, and connecting across cultures. What can today’s creators learn from the depth and patience of pre-social-media storytelling? And how can legacy storytellers adapt to a world moving at the speed of the scroll while keeping meaning at the center?
Explore by InstagramModerator
