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- Media Workshop 8 December 10:30 - 11:10AM
Podcasting & Media Appearances: On-Air with Confidence
Gain practical skills for delivering engaging podcasts and media appearances, focusing on voice control, messaging, and audience connection. Trainer: Shatha Haddad, Sky News Arabia
IMI Academy - Creator Economy Presentation 9 December 10:25 - 10:35AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Media Speech 9 December 3:35 - 3:45PM
Silly Putty, Serious Constraints
Limitations spark breakthrough ideas. In the search for rubber, Silly Putty, a favorite children’s toy, was accidentally created—an unexpected result born from strict constraints. This talk uses that story as a lens for understanding how boundaries sharpen thinking, accelerate clarity, and lead to more resonant storytelling. You’ll learn practical ways to turn constraints into creative fuel and elevate the ideas you bring into the world.
Central StageSpeakers
- Picture Workshop 9 December 11:45AM - 1:45PM
Finding Your Voice in a Very Competitive Film Market 1\2
Day 1 — Understanding Your Voice The workshop focuses on helping participants discover their unique creative voice and clarify tone, genre, and style. Includes practical exercises, case studies, and feedback on initial project ideas.
Workshop Room 4Speakers
- Media Panel 9 December 10:20 - 10:40AM
Building Media’s New Talent Engine
Traditional journalism schools are struggling to keep pace as AI, global storytelling, and rapid news cycles transform the industry. A June 2025 Guardian analysis warns AI may eliminate up to 50% of entry-level journalism jobs. How can education evolve to deliver faster, deeper, and more relevant training for the next generation of media professionals?
Academy StageSpeakers
Moderator
- Creator Economy Workshop 8 December 2:00 - 2:40PM
X 101
All you need to know about your presence on X.
X