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- Media Workshop 8 December 1:00 - 1:40PM
How to Lead with Impact: The Power of Storytelling and Secrets to Influence
Explore how leaders can use storytelling to inspire action, build trust, and influence others. Participants will discover five key storytelling techniques that help turn messages into memorable, motivating narratives that drive real impact. Trainer: Morouj Ibrahim, Sky News Arabia
IMI Academy - Marketing Panel 9 December 9:30 - 9:55AM
Culture as the Bridge of Understanding
In an age defined by fragmentation, culture remains the thread that connects humanity. Through music, film, design, and storytelling, it shapes how we see ourselves, and one another. This session explores how cultural understanding has become a strategic asset for nations, brands, and creators alike, fostering empathy where politics and economics fall short. As the world grows more divided, how can we harness culture not just to entertain, but to unify?
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- Marketing Workshop 10 December 2:30 - 3:00PM
AI Enabled Employer Branding
Showcasing our AI Enabled Content Creation features on Linkedin Career Page and its impact on boosting Employer Branding
LinkedIn - Marketing Panel 9 December 1:55 - 2:15PM
Designing Stories That Think
A practical session where Amro Maskoun and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
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- Creator Economy Workshop 9 December 12:30 - 1:10PM
Influencers & Community: The Symbiotic Relationship
Influencers serve as catalysts in community engagement, leveraging their reach and credibility to attract members and drive interaction. Communities, in turn, provide influencers with a dedicated audience eager for authentic content and connection. This session delves into how influencers and communities mutually benefit, fostering growth and engagement in the digital landscape. Trainer: Ahmed Qassem, Sky News Arabia
IMI Academy - Creator Economy Panel 10 December 3:40 - 4:05PM
After the Peak.. What’s Next for the Biggest Creators?
When you’ve built one of the biggest audiences in your region, where do you go next? This session unpacks what growth really means after success, expanding to new languages, new platforms, or deeper impact within communities. This session explores how the top creators are reinventing themselves beyond views and followers, and what it takes to stay relevant, authentic, and inspired when you have already won the game.
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