More related content on the BRIDGE
- Media Fireside 10 December 3:25 - 3:40PM
Hollywood in the Agentic Era: How Talent Representatives Are Evolving to Serve and Protect Artists
A candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
Forum StageModerator
- Media Fireside 9 December 11:20 - 11:40AM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Technology Fireside 8 December 11:05 - 11:20AM
Alexis Ohanian on ‘Re-turning’ the Web
Alexis Ohanian helped launch one of the internet’s most influential communities and is now reimagining the future through his firm Seven Seven Six. In this fireside, he shares where the creator economy is heading, how AI is reshaping value and ownership, and what lessons from building Reddit still matter to media leaders today. Expect insights on the next global hubs of innovation and what trends will define 2026.
Forum StageModerator
- Media Workshop 8 December 10:30 - 11:10AM
Podcasting & Media Appearances: On-Air with Confidence
Gain practical skills for delivering engaging podcasts and media appearances, focusing on voice control, messaging, and audience connection. Trainer: Shatha Haddad, Sky News Arabia
IMI Academy - Marketing Speech 10 December 1:15 - 1:45PM
One Million Dollars in Sales... Zero Ads
Attention is a new currency, and everyone is fighting for it. The challenge isn’t just selling a product anymore; it is earning a moment. In this masterclass, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how emotion drives decisions, how stories move faster than ads, and how brands can better think about creating meaning at breakneck speed. This is selling redefined for a generation that no longer buys what it’s told, it buys what it feels.
Central Stage - Creator Economy Workshop 8 December 2:30 - 3:15PM
Snapschool ( How to utilize Snapchat as a creator )
An educational workshop to teach you the best practices of using snapchat as a content creator, unlock monetization and expand your reach!
Workshop Room 1
