Najat Abdelhadi is a media and communications leader with experience across major news networks, global events, and international technology companies. She began her career as a journalist in Toronto before joining the launch team of Sky News Arabia in the UAE, and later led the media and communications stream at the World Government Summit.
She now serves as Head of Corporate Communications for LinkedIn across emerging markets in Europe, the Middle East, Africa, and Latin America, where she oversees strategic communications, reputation management, and stakeholder engagement.
At the BRIDGE Summit, Najat will share insights on how storytelling and communication can shape meaningful connections across fast-growing global markets.
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
LinkedIn for Journalists (LIFJ) helps journalists use LinkedIn to their advantage. Our program provides access to training sessions, LinkedIn experts, and tools like LinkedIn Premium Business.
Founder, The Flip
Chief Corporate Affairs & Brand Officer, IBM
Content Creator & Creative Director, Amrmaskoun & Ofoq Creative
CEO, Wheelhouse
President & CEO, Africa Leadership and Dialogue Institute
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
