More related content on the BRIDGE
- Marketing Workshop 8 December 11:30AM - 12:00PM
LinkedIn - Where marketing means business - Government edition
Unlocking growth on LinkedIn the G2B marketing landscape
LinkedIn - Creator Economy Fireside 9 December 11:35 - 11:55AM
Gen Z, Gen Give: Philanthropy Through Youth and Story
Generation Z is reshaping philanthropy, blending personal storytelling with the reach of digital platforms to drive meaningful change. Rather than relying solely on donations, they use tools like TikTok and Instagram to amplify causes, build communities, and spark grassroots action. How might this shift toward participatory and transparent giving redefine the future of social impact?
Impact StageModerator
- Picture Fireside 9 December 4:25 - 4:40PM
Achieving Outsized Returns on Entertainment & Media Investments
Two of the industry’s most influential voices, Chuck Roven and Dr. Roy Salter, come together for a rare joint dialogue on identifying E&M Industry investments possessing outsized return potential in often misunderstood or overlooked business areas including (a) investing in theatrical and streamed “Guideline Content” matching the most profitable and risk mitigated content produced and released by the world’s leading Content Creators and Major Distributors; (b) investing in brand-building social-media advertising to drive outsized Guideline Content value; (c) investing in the adaptation of large-audience-proven music IP into Guideline Content; and (d) leveraging these & other strategies in an innovative US Exhibitor-Affiliated distribution company focused on high-return high-concept and elevated-genre Guideline Content. Mr. Roven will combine his decades of producing globally successful Guideline Content with Dr. Salter’s decades of advising on thousands of successful E&M transactions to illuminate how creative judgment, disciplined production capability and clear-minded investment analyses and structuring can be combined with strategic capital, social-media ad-techniques, proven Guideline Content sources (i.e., large-audience music IP adaptation), a US Exhibitor-Affiliated theatrical feature distributor and other resources have the potential to generate extraordinary economic returns.
Forum Stage - Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Music Panel 9 December 3:55 - 4:15PM
Own Your Audience and Rewrite the Rules
Grammy-winning artist Wyclef Jean and creator-economy pioneer Jaeson Ma break down how artists can finally take control in a system that hasn’t kept up. They’ll talk frankly about the broken economics of streaming, why the future belongs to those who own their fan relationships, and the tools that put creators back in charge of monetization and community.
Explore by Instagram - Media Speech 9 December 3:35 - 3:45PM
Silly Putty, Serious Constraints
Limitations spark breakthrough ideas. In the search for rubber, Silly Putty, a favorite children’s toy, was accidentally created—an unexpected result born from strict constraints. This talk uses that story as a lens for understanding how boundaries sharpen thinking, accelerate clarity, and lead to more resonant storytelling. You’ll learn practical ways to turn constraints into creative fuel and elevate the ideas you bring into the world.
Central StageSpeakers
