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Speaker
Dr. Roy Salter
Senior Managing Partner, Virtu Global Advisors
Dr. Roy Salter is the Co founder and Senior Managing Partner of Virtu Global Advisors and a leading authority in valuing and forecasting intellectual property based assets. With more than 35 years of experience, he has advised on thousands of entertainment, media, sports, literary, and video game transactions representing more than one trillion dollars in combined asset value. His analytic frameworks have become foundational methods used worldwide to assess IP and business value.
Dr. Salter previously served in senior leadership at FTI Consulting, where he built the Valuation and Financial Advisory Services Group and served on its Fairness and Solvency Committee. Earlier in his career he held key roles at Houlihan Lokey and Wells Fargo in entertainment finance. He earned his Doctorate in 2020 for research that advanced the reconciliation of disputed IP and business valuations.
At BRIDGE Summit, Dr. Salter will share practical approaches to forecasting and optimizing the value of IP assets, and how data driven insight can unlock new opportunities in entertainment, media, and creative industries.
USA
Media
Dr. Roy Salterat BRIDGE
- Picture Fireside 9 December 4:25 - 4:40PM
Achieving Outsized Returns on Entertainment & Media Investments
Two of the industry’s most influential voices, Chuck Roven and Dr. Roy Salter, come together for a rare joint dialogue on identifying E&M Industry investments possessing outsized return potential in often misunderstood or overlooked business areas including (a) investing in theatrical and streamed “Guideline Content” matching the most profitable and risk mitigated content produced and released by the world’s leading Content Creators and Major Distributors; (b) investing in brand-building social-media advertising to drive outsized Guideline Content value; (c) investing in the adaptation of large-audience-proven music IP into Guideline Content; and (d) leveraging these & other strategies in an innovative US Exhibitor-Affiliated distribution company focused on high-return high-concept and elevated-genre Guideline Content. Mr. Roven will combine his decades of producing globally successful Guideline Content with Dr. Salter’s decades of advising on thousands of successful E&M transactions to illuminate how creative judgment, disciplined production capability and clear-minded investment analyses and structuring can be combined with strategic capital, social-media ad-techniques, proven Guideline Content sources (i.e., large-audience music IP adaptation), a US Exhibitor-Affiliated theatrical feature distributor and other resources have the potential to generate extraordinary economic returns.
Forum Stage
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