Ahmed Hussain
Ahmed Hussain is a senior executive at the BBC and a leading voice in UK public service media, cultural transformation, and inclusive storytelling. As Head of BBC Asian Network, he has driven the station’s growth and positioned it as a bold platform for culturally resonant content. Under his leadership, the network won Gold at the 2024 ARIAS and earned international recognition for its investigative podcast Bloodlines.
In 2025, Ahmed led the network’s landmark relocation to Birmingham as part of the BBC’s Across the UK strategy; advancing creative decentralisation, regional investment, and diverse talent development. Previously, he pioneered media-led rehabilitation as Head of Prison Radio at the UK Ministry of Justice, and has held strategic roles across the Director-General’s Office, television, and outreach at the BBC.
At BRIDGE Summit, Ahmed Hussain will discuss how public broadcasters can stay relevant in a global creator economy, sharing lessons on cultural representation, audience trust, and the power of authentic storytelling to connect communities across borders.
Ahmed Hussainat BRIDGE
- Media Fireside 10 December 10:30 - 11:00AM
New Formats for New Voices
As influence moves from traditional media gatekeepers to millions of independent creators, a defining question emerges: who gets to shape narratives, and on what terms? This session explores how emerging formats, from hyper-short video to participatory storytelling and community-rooted audio, are redistributing visibility, expanding representation, and reshaping how audiences connect with the world.
Central Stage