Andrew Graham is the Head of Business Development for CAA Creators at Creative Artists Agency (CAA), one of the world’s leading entertainment and sports firms. He brokers innovative partnerships across brands, social platforms, television, film, publishing, and merchandise for top-tier talent including Jimmy Fallon, Gabrielle Union, Noah Beck, Matt Rife, Lisa Vanderpump, Prince EA, and RuPaul. A key architect of CAA’s creator economy strategy, Graham has represented billion-dollar startups such as Jellysmack and Brut Media, and has negotiated multimillion-dollar brand and content deals with Fortune 500 companies, generating billions of impressions.
Since joining CAA in 2016, Graham has helped shape the modern intersection of entertainment and digital media. He has brokered groundbreaking content collaborations with platforms like TikTok, Instagram, and Headspace, including The Tonight Show’s viral #TumbleweedChallenge and original mindfulness music from Erykah Badu and Arcade Fire. He also developed education partnerships for artists such as Hans Zimmer, Charlie Puth, and Jonathan Van Ness with platforms including The Monthly, Skillshare, and Wondrium.
At BRIDGE Summit, Andrew Graham will share insights on how creators and brands can collaborate authentically, build long-term value, and lead in the rapidly evolving media landscape.
As media becomes more interactive and data-driven, the definition of “talent” is expanding beyond traditional entertainment. From creators to AI personalities, investors and agencies are rethinking how equity, ownership, and participation are shared across digital ecosystems. This session brings together voices from talent representation, technology, and capital to explore how new tools, from analytics to immersive platforms, are transforming how talent is discovered, valued, and monetized in the next generation of interactive media.
The creator economy is set to exceed $500 billion by 2027, driven by over 50 million individuals building businesses on platforms like TikTok, YouTube, and Patreon, according to Goldman Sachs. While brand deals remain dominant, creators are increasingly monetizing through subscriptions, affiliate marketing, merchandise, and direct-to-fan models. The UAE is at the forefront of this shift, with initiatives like the New Media Academy, 1 Billion Followers Summit, and regulatory exemptions contributing AED 2.5 billion to GDP in 2024. As monetization channels multiply and governments invest in creator-friendly infrastructures and supports, how can creators further grow revenue stacks to reflect their values, engage their communities, and support long-term growth?
Founder & President, Cécilia Attias Foundation for Women, Advisory Board Member, BRIDGE Alliance
Software Engineer & Tech Content Creator, Techmama
World-Famous Egyptologist & Former Egyptian Minister of State for Antiquities Affairs
Tech & Gaming Executive and CEO, Future Dynamics
Founder & CEO, Digital & Savvy
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
