Cassiano Sala is the Managing Partner of Journey, leading the company’s strategic direction and major projects across Europe, the Middle East, and Asia. With more than 20 years of experience in architecture, film, and photography, he is known for combining creative vision with executive leadership. His portfolio includes Journey’s landmark projects such as Zayed National Museum, the Abrahamic House in Abu Dhabi, the Saudi Pavilion for Expo 2025 Osaka, Hospital of the Future, Qiddiya City, the Mukaab, and Expo 2030, reflecting his impact on cultural and urban transformation at a global scale.
Beyond his leadership role, Cassiano’s work is driven by a commitment to designing environments that connect people, technology, and culture. His multidisciplinary background allows him to move between creative development and strategic decision making with equal fluency, shaping projects that balance innovation and human experience.
At BRIDGE Summit, Cassiano Sala will share insights on immersive design, the evolution of future cities, and how integrated creative practice can redefine the relationship between people and place.
AI is evolving from an automation tool into a creative collaborator across art, music, and film. Artists are painting alongside algorithms and blending machine-generated visuals with human storytelling, redefining authorship. At the same time, a revival of handcrafted work, from the BBC’s claymation Women’s Euros campaign to Coldplay’s stop-motion videos, shows that human touch still moves audiences. In this session, we will explore how artists can work with AI while preserving creativity, ethics, and craft?
Co-founder & Content Creator, 8Flamez
Actor, Producer & Hollywood Arab star , MK Global Entertainment
Co-founder & CEO, African Women in Media, Associate Professor, Birmingham City University
Founder, Shine Global
Actress, Artist, Singer & Goodwill Ambassador , UNAIDS
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
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“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
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