Faisal Al Agel is a Kuwaiti entrepreneur and the Co-founder and CEO of Sard Group, one of the region’s leading media and communications companies. With a background in digital media and brand strategy, he has led the company’s growth into a major force in content creation, production, and regional marketing.
Under his leadership, Sard Group has built a strong portfolio across digital storytelling, integrated campaigns, and large scale media projects, serving brands and institutions across the Gulf. Faisal is recognized for his ability to blend creative strategy with operational scale, shaping impactful narratives that resonate across diverse audiences. His work has positioned him as a key contributor to the evolving media landscape in the region.
At BRIDGE Summit, Faisal Al Agel will share insights on building modern media companies, the future of regional storytelling, and how Gulf creators and brands can shape culture with purpose and scale.
How do you build trust, loyalty, and influence without the machinery of a media empire? Faisal and Munairah share the story of Sard, an experiment turned movement built by a small team fueled by passion, creativity, and love for the craft. This session reveals how values and voice can outperform budgets and algorithms in shaping the Arab media narrative.
Executive Vice President, Milken Institute
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“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
