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Speaker
Ray Eglington
Group Managing Director, Four Agency Worldwide
Ray Eglington brings over 35 years of expertise in brand positioning, integrated communications, and crisis and issues management. He leads Four Agency Worldwide’s communications in the UK and MENA, overseeing its Future Industries sector and championing its Augmented Authority model. His experience spans airlines, gigaprojects, hospitality groups, real estate, energy, and major consumer brands.
Ray has guided high-stake crisis responses ranging from aviation incidents to large-scale system failures. He created Four’s 1-3-6-2 messaging methodology and has trained thousands of C-suite leaders worldwide. He is an accredited Insights Discovery trainer and the only individual recognized as a Fellow of both PRCA and MEPRA.
At BRIDGE Summit, Ray will discuss how organizations can build trust and visibility in an AI-driven world, sharing practical frameworks for shaping reputation, preparing for crises, and communicating with impact.
UK
Tech
What They Say About BRIDGE
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
