Speaker

Abdulla Alsharhan

Manager, Creative Services, Sharjah Media City

Abdulla Alsharhan is a leading creative strategist and AI innovation expert based at Sharjah Media City (SHAMS), where he serves as Manager of Creative Services. Renowned for merging technology with storytelling, he has pioneered some of the region’s most advanced AI-driven media platforms, most notably the “Create with SHAMS” initiative, which empowers businesses, creators, and government entities to elevate their content through intelligent visual production.

At SHAMS, Abdulla has transformed the media ecosystem by introducing automated image-generation systems, interactive production tools, and modern content workflows powered by ComfyUI, LoRA models, and real-time AI engines. His leadership has increased content output, reduced production costs, and reinforced SHAMS’s position as a creative hub for SMEs and emerging talent across the UAE.

At BRIDGE Summit, Abdulla will explore how AI is redefining creative production, the opportunities it unlocks for content makers, and why the future of storytelling will be shaped by tools that expand human imagination rather than replace it.

UAE

Abdulla Alsharhanat BRIDGE

Technology Panel 8 December 1:50 - 2:20PM

Future-Proofing Media's Talent Pipeline

As AI reshapes how content is created and consumed, the strength of media’s future depends on a workforce equipped to work with intelligent tools while preserving cultural relevancy. This session explores how educators, media hubs, and AI innovators can build a talent pipeline that is both technologically fluent and culturally grounded, ensuring a new generation of creators can thrive in an AI-first landscape and shape tools that reflect the diversity of global audiences.

Academy Stage
Speakers
Moderator
- Maroun Bedran
  
  Head of Digital, Al Mashhad