More related content on the BRIDGE
- Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central StageSpeakers
Moderator
- Media Workshop 10 December 1:15 - 1:55PM
Do you trust the media?
Explore how trust in traditional media is falling as social platforms rise and why users now prefer “influencers” over “editors.” This session then reveals how credibility has changed in the platform era and offers practical steps to rebuild it through transparency, timely action, and human‑centered communication. Trainer: Firas Al Ali, Al Ain News
IMI Academy - Media Fireside 9 December 3:20 - 3:35PM
The Experimental Economy - Why Discomfort Drives Growth
Daredevil creator Michelle Khare has trained with NASA astronauts, run 7 marathons on all 7 continents in 1 week's time, and even escaped Harry Houdini’s deadliest stunt. Her hit docuseries Challenge Accepted has earned more than 850 million views and successfully petitioned to join the Primetime Emmy® ballot this year. In this fireside chat, Michelle reveals how intentional discomfort fuels elite performance, and how creators, leaders, and brands can use challenge, experimentation, and narrative rigor to build companies that rival the ambition of Hollywood.
Explore by InstagramModerator
- Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Marketing Workshop 8 December 10:30 - 11:00AM
LinkedIn - Where marketing means business
Unlocking growth on LinkedIn the B2B marketing landscape
LinkedIn - Media Fireside 8 December 4:15 - 4:30PM
Stories with an Agenda
Storytelling has long helped societies navigate power, policy, and crisis, informing, connecting, and challenging. Yet today, narratives are increasingly weaponized: 62% of Americans, according to a 2020 Pew study, cite social media as a major source of false information. How can we reclaim storytelling as a force for trust, inclusion, and impact, while guarding against manipulation?
Forum StageSpeakers
