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- Creator Economy Workshop 9 December 1:00 - 1:30PM
Strengthening Digital Wellbeing: A Deep Dive into TikTok Safety
Have a look at how TikTok keeps its community safe. Explore our Community Guidelines, the principles behind our safety policies, and the tools we use to promote positive online interactions. Learn about TikTok’s in-app safety features, account controls, and available resources designed to help users create, connect, and engage confidently.
Workshop Room 3 - Media Fireside 10 December 10:30 - 11:00AM
New Formats for New Voices
As influence moves from traditional media gatekeepers to millions of independent creators, a defining question emerges: who gets to shape narratives, and on what terms? This session explores how emerging formats, from hyper-short video to participatory storytelling and community-rooted audio, are redistributing visibility, expanding representation, and reshaping how audiences connect with the world.
Central Stage - Media Workshop 9 December 10:30 - 11:10AM
Mastering the art of leading a conversation
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Lenah Hasaballah, CNN Business Arabic
IMI Academy - Technology Workshop 10 December 1:30 - 3:00PM
Sports Photography: Pushing technological advancementw
Covers genre, plot structure, collaboration, and common adaptation challenges, with practical exercises to turn participants’ ideas into visual narratives.
Workshop Room 1 - Marketing Panel 9 December 10:15 - 10:45AM
How Athletes and Celebrities Drive Attention, Influence, and Investment
How athlete investors are reshaping the future of gaming, sports-tech, and fan experiences, and why athlete-owned media is the next power center.
Central StageSpeakers
- Picture Workshop 9 December 3:30 - 5:30PM
From Idea to Story: Exploring Your Voice as a Screenwriter 2\2
Day 2 — Developing the Idea into a Story Day 2 focuses on transforming the initial idea into a structured story or scene. Participants continue practical exercises, develop a segment of their story, and receive guidance from the instructor. Concludes with tips and strategies for continuing story development beyond the workshop.
Workshop Room 2Speakers