AI for content creation: Creativity Meets Automation

Bizarre Foods With Andrew Zimmern

Before the rise of bite-sized content and algorithm-driven storytelling, some creators built influence the long way, through deep curiosity, lived experience, and long-form craft. In this intergenerational conversation, award-winning chef and storyteller Andrew Zimmern reflects on how he went from kitchens to global screens, using food as a bridge to culture, identity, and understanding. Joining him is a new-generation creator who ascended through digital platforms, bringing a fresh perspective shaped by real-time audiences and algorithmic winds. Together, they explore what has changed, and what hasn’t, when it comes to building trust, telling human stories, and connecting across cultures. What can today’s creators learn from the depth and patience of pre-social-media storytelling? And how can legacy storytellers adapt to a world moving at the speed of the scroll while keeping meaning at the center?

Closing Remarks

Frameworks for Information Integrity by MBZUAI

In a comprehensive, 30-minute panel discussion, MBZUAE’s best and brightest reflect on their work in misinformation, generative media, and human-AI interaction, outlining practical frameworks for integrating AI into reporting while safeguarding accuracy, ethics, and trust. Positioned against the disruptive forces reshaping the world’s information order, this session draws inspiration from the UAE’s successes in innovation to deliver best practices and chart a credible model for information integrity in the age of intelligent machines.

Buyer group marketing

How to Influence Multi-Stakeholder Decisions on LinkedIn

Filming the Impossible

How do you capture the uncapturable? In this masterclass, Our Planet director Dan Tapster reveals the art and obsession behind filming the impossible moments of nature so unpredictable, dangerous, or fleeting they defy control. From the depths of the ocean to the peaks of frozen worlds, he shares the creative discipline, patience, and innovation required to turn chaos into cinema. A rare look at how the world’s most breathtaking natural moments are not just found, but earned.

The Disappearing Job Map of Media

By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.