More related content on the BRIDGE
- Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
Central StageSpeakers
Moderator
- Music Panel 9 December 3:55 - 4:15PM
Own Your Audience and Rewrite the Rules
Grammy-winning artist Wyclef Jean and creator-economy pioneer Jaeson Ma break down how artists can finally take control in a system that hasn’t kept up. They’ll talk frankly about the broken economics of streaming, why the future belongs to those who own their fan relationships, and the tools that put creators back in charge of monetization and community.
Explore by Instagram - Media Fireside 9 December 3:40 - 3:55PM
The End of Media's Philanthropic Whiplash
For decades, media funding has surged and collapsed in cycles, spiking around elections or crises, then evaporating when attention fades. The result is a fragile ecosystem where vital storytelling depends on the mood swings of philanthropy. In this session, H.R.H. Princess Lamia Bint Majed Saud AlSaud joins Matthew Bishop to explore how the media industry can break free from this pattern. Drawing from her leadership at the intersection of business, media, and philanthropy, Princess Lamia offers insights on building sustainable, purpose-driven media ecosystems, where long-term investment, inclusion, and impact take precedence over fleeting attention.
Forum StageModerator
- Media Panel 8 December 1:30 - 1:50PM
Winning Back Gen Z One Swipe at a Time
Traditional media is losing ground with younger audiences who value authenticity and personal connection. A 2025 Statista report shows that 33% of Gen Z and Millennials trust influencer recommendations, more than double the 15% who trust traditional outlets like newspapers and TV. In an influencer-led era, how can legacy media evolve its formats, partnerships, and narratives to stay relevant and rebuild trust?
Academy StageSpeakers
- Picture Presentation 10 December 11:55AM - 12:10PM
Filming the Impossible
How do you capture the uncapturable? In this masterclass, Our Planet director Dan Tapster reveals the art and obsession behind filming the impossible moments of nature so unpredictable, dangerous, or fleeting they defy control. From the depths of the ocean to the peaks of frozen worlds, he shares the creative discipline, patience, and innovation required to turn chaos into cinema. A rare look at how the world’s most breathtaking natural moments are not just found, but earned.
Academy Stage - Media Presentation 8 December 12:30 - 1:00PM
Secret of “The Pharoahs”: Great Discoveries
Dr. Zahi Hawass will present groundbreaking discoveries from inside the Great Pyramid of Khufu and reveal the secret tunnels concealed within the Sphinx. His presentation will unveil a newly discovered pyramid and share insights from his ongoing search for the tomb of Imhotep, the legendary architect and physician. Dr. Hawass will also address the long-debated question of how Tutankhamun died and present findings from the remarkable Golden City excavation. The event will begin with a 9-minute introductory film, followed by Dr. Hawass's 30-minute illustrated presentation.
Explore by InstagramSpeakers
