More related content on the BRIDGE
- Media Panel 9 December 3:55 - 4:25PM
Longform’s Next Act
In a media environment dominated by sensationalism and short-form content, longform journalism has struggled to keep its grip. According to the 2025 Reuters Institute Digital News Report, 62 percent of online news consumers now prefer bite-sized updates. Yet platforms like YouTube and Substack show renewed demand for depth, with Substack alone reporting a fivefold rise in paid subscriptions since 2020. The question is no longer whether audiences have the attention for longform, but whether the industry is delivering it in ways that resonate. Publishers and creators are now reimagining longform for a global, digital-first audience, using new distribution models and partnerships to balance reach with resonance, and to define the next era of credible, enduring media.
Forum StageSpeakers
- Technology Presentation 9 December 11:00 - 11:10AM
Yang Lan: The Future of Art Is Felt, Not Just Seen
Technology is transforming art from something we observe into something we experience. Through AI, immersive environments, and cross-disciplinary collaborations, a new generation of creators—especially in China—is redefining how emotion, culture, and innovation intersect. In this conversation, Yang Lan, Co-Founder and Chairperson of Sun Media Group, explores how technology is reshaping creative expression and audience connection, turning art into an emotional language that transcends medium, geography, and generation.
Forum Stage - Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1 - Media Panel 9 December 3:15 - 3:40PM
Mobilising Capital for a Future Media Ecosystem
As the world’s information systems fragment and distrust rises, media is no longer just entertainment – it is strategic future infrastructure. Capital is shifting to hubs that combine innovation, regulatory clarity, talent mobility, and global cultural exchange. Dubai, Singapore, and Latin America are no longer “emerging” – they are designing the systems that will govern the future of content, trust, and participation. This panel examines how forward-looking governments and investors can partner to unlock next-gen media ecosystems powered by AI, immersive storytelling, and cross-border creative talent – ensuring media remains competitive, inclusive, and resilient.
Forum StageSpeakers
- Media Panel 9 December 11:45AM - 12:00PM
Building an Integral Information Order
As the world confronts accelerating disruptions in how information is created, distributed, and consumed, BRIDGE convenes a council of leaders to define the principles and priorities needed for a coherent, trusted, and integral information order. Bringing together voices from the North, South, East, and West, this closed-door session examines the forces reshaping public trust, geopolitical stability, and cultural cohesion. The council will articulate shared frameworks for integrity, authenticity, and resilience, outlining how nations and institutions can collectively steward a healthier global information ecosystem for the decade ahead.
Forum StageSpeakers
- Marketing Panel 8 December 4:10 - 4:40PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
