More related content on the BRIDGE
- Music Presentation 10 December 11:35 - 11:50AM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram - Media Panel 8 December 2:55 - 3:20PM
Money Talks: The Power Sources of Modern Media
Media today is powered by a complex mix of hedge funds, billionaires, global conglomerates, and platform-era kingmakers. Each is shaping not only what gets made, but what gets seen. From entertainment mergers to private-equity rollups of local outlets, the incentives behind media ownership increasingly influence creative choices, cultural priorities, and public trust. As financial influence deepens and independence is tested, this session asks: what funding models and accountability mechanisms can keep our modern media, across news, entertainment, and creator platforms, serving audiences and culture, not just its proprietors?
Forum StageSpeakers
- Media Fireside 10 December 3:10 - 3:25PM
Building a Legacy That Speaks for Itself
Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.
Forum StageModerator
- Marketing Presentation 10 December 12:10 - 12:25PM
Culture-Shaping Viral Moments
From collectible crazes to confectionery frenzies, microtrends move markets, rewire brand strategy, and shape culture in real time. This session unpacks how a microtrend starts, spreads, and sustains, then asks which moments fade and which mature into movements. Through examples like Labubus and “6-7,” we’ll examine the new approval workflows (text-message greenlights over formal reviews), and why agility beats scale. We’ll also share practical blueprints, rapid-response “war rooms” vs. autonomous creator pods for spotting, testing, and monetizing what’s next, plus a forward look at real-time trends to analyze if they are temporary or have longevity to dominate culture.
Academy Stage - Music Fireside 8 December 5:05 - 5:20PM
Bridging Cultures Through K-Pop
As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.
Forum Stage - Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends. Trainer: Eman Khattab, Sky News Arabia
IMI Academy
