More related content on the BRIDGE
- Media Workshop 9 December 10:30 - 11:10AM
Mastering the art of leading a conversation
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Lenah Hasaballah, CNN Business Arabic
IMI Academy - Technology Panel 9 December 11:50AM - 12:20PM
AI as a Creative Collaborator, Not Just a Tool
AI is evolving from an automation tool into a creative collaborator across art, music, and film. Artists are painting alongside algorithms and blending machine-generated visuals with human storytelling, redefining authorship. At the same time, a revival of handcrafted work, from the BBC’s claymation Women’s Euros campaign to Coldplay’s stop-motion videos, shows that human touch still moves audiences. In this session, we will explore how artists can work with AI while preserving creativity, ethics, and craft?
Central StageSpeakers
Moderator
- Technology Panel 8 December 3:10 - 3:40PM
How AI Is Rewriting the Newsroom
With news now published in more than 50 languages in real time, AI is reshaping how media organizations operate and connect with audiences worldwide. This session explores how to expand these capabilities responsibly while navigating the risks of rapid change. It looks at data integrity, escalating operational costs, and the growing need to prepare teams to collaborate with intelligent systems, ensuring that innovation reinforces journalism’s mission rather than stretching it thin.
Central StageSpeakers
- Media Workshop 10 December 10:30 - 11:10AM
How Your Voice Tells the Story
In podcasting, your voice is more than just a medium; it's the heartbeat of your narrative. This session delves into the art of vocal storytelling, exploring how tone, pacing, and emotion can transform a simple tale into an immersive experience. Learn techniques to captivate your audience, evoke emotions, and create a lasting impact through the power of your voice. Trainer: Enas Refaei, The National
IMI Academy - Media Workshop 8 December 2:15 - 2:55PM
Storytelling for Media: Make Your Message Stick
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Chantal Saliba, Sky News Arabia
IMI Academy - Media Workshop 10 December 1:15 - 1:55PM
Do you trust the media?
Explore how trust in traditional media is falling as social platforms rise and why users now prefer “influencers” over “editors.” This session then reveals how credibility has changed in the platform era and offers practical steps to rebuild it through transparency, timely action, and human‑centered communication. Trainer: Firas Al Ali, Al Ain News
IMI Academy
