Tobias Hoss

Management Team, Lunar X and Theorist Media

Tobias Hoss is a creator economy executive, named to Forbes 30 Under 30 Europe in Media & Marketing and member of the management team at Lunar X, a next-generation media company transforming creators into global brands. Tobias has scaled Lunar X to profitability, managing a portfolio of channels with more than 115 million YouTube subscribers and 45 billion lifetime views. He leads global operations and value creation across music, consumer products, and live events, turning content into long-term IP franchises.

At Lunar X, Tobias spearheaded the launch of the company’s music division, now surpassing 125 million monthly streams, relaunched a multi-million-dollar apparel business, brought a creator-led card game to 2,000+ Walmart stores in the U.S., and organized Creators in Fashion, the largest premium fashion event in the creator economy.

At BRIDGE Summit, Tobias will discuss how creators are evolving into global entrepreneurs, sharing insights on scaling creator-led businesses, building cross-platform IP, and shaping the next generation of entertainment brands.

Germany
Music

Tobias Hossat BRIDGE

  • Music Presentation 10 December 11:35 - 11:50AM

    Programming Music for the Creator Economy

    Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.

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