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- Media Fireside 9 December 11:20 - 11:40AM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Technology Presentation 8 December 2:30 - 2:40PM
The AI Avatar Era with HeyGen
For knowledge-based creators, brands, and media leaders, presence has never mattered more or been harder to scale. In this session, Wayne Liang, Co-Founder of HeyGen, reveals how AI avatars are helping storytellers and public figures expand their reach across languages, platforms, and audiences. From on-camera creators localizing content overnight to news anchors and brand ambassadors multiplying their impact globally, HeyGen is redefining what it means to show up in the media age.
Forum Stage - Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1 - Creator Economy Panel 8 December 2:35 - 2:50PM
Taste as a Cultural Bridge
Every dish tells a story of roots, memories, and creativity. In this session, Abir El Saghir and Abu Julie share how food content has evolved into a cultural bridge, connecting audiences through shared taste and emotion. From traditional recipes to viral trends, they explore how creators use flavor as a form of storytelling, turning kitchens into global stages where culture, creativity, and community come together.
Explore by Instagram - Creator Economy Panel 8 December 3:40 - 4:10PM
Blueprints for Belonging and Resonance
Stories live beyond the screen, they take shape in the environments where they are made, encountered, and felt. From intimate, character-driven sketches to raw, on-the-ground journeys and cross-regional media, the spaces around storytelling influence how people find meaning and belonging. This conversation explores how creative contexts, from digital platforms to real-world settings, create resonance, and how craft and distribution can turn storytelling into a shared space where people feel seen and connected across cultures.
Central StageSpeakers
- Media Workshop 8 December 10:30 - 11:10AM
Podcasting & Media Appearances: On-Air with Confidence
Gain practical skills for delivering engaging podcasts and media appearances, focusing on voice control, messaging, and audience connection. Trainer: Shatha Haddad, Sky News Arabia
IMI Academy
