More related content on the BRIDGE
- Music Panel 8 December 2:50 - 3:10PM
Sounds That Speak Every Language
Aziz Maraka and Faia Younan didn't change their sound to fit the world, they made the world listen. This session explores how language, rhythm, and storytelling can transcend borders when rooted in authenticity and emotion. Through their journeys, Aziz and Faia reveal how staying true to one’s identity can create global resonance and how genuine expression turns local sound into a universal language.
Explore by InstagramSpeakers
- Media Presentation 9 December 1:15 - 1:30PM
Memes as a Media Business
Memes have evolved from inside jokes to infrastructure, shorthand for how culture communicates, trades attention, and builds identity. What began as internet humour now drives audience behaviour, politics, and brand value. In this session, the architects of today’s meme networks unpack how they’ve scaled communities into businesses: from managing millions of followers to producing longform shows, podcasts, live activations, and brand IP. Together, they explore the transition from meme pages to media empires — and what that says about the future of storytelling, fandom, and cultural authority.
Explore by InstagramSpeakers
- Marketing Fireside 9 December 4:05 - 4:25PM
LinkedIn Leadership: Why Every Company is a Media Company
Leaders are now among the most influential communication channels a company has. From CEOs building trusted followings to brands standing up editorial-style content teams, executive presence is shaping reputation, reach, and revenue. With insights from LinkedIn’s Katie Carroll and e.l.f. Beauty’s Kory Marchisotto, this session explores how leaders can show up with clarity, consistency, and personality in a world where every organization operates like a media company.
Central Stage - Media Panel 9 December 3:55 - 4:25PM
Longform’s Next Act
In a media environment dominated by sensationalism and short-form content, longform journalism has struggled to keep its grip. According to the 2025 Reuters Institute Digital News Report, 62 percent of online news consumers now prefer bite-sized updates. Yet platforms like YouTube and Substack show renewed demand for depth, with Substack alone reporting a fivefold rise in paid subscriptions since 2020. The question is no longer whether audiences have the attention for longform, but whether the industry is delivering it in ways that resonate. Publishers and creators are now reimagining longform for a global, digital-first audience, using new distribution models and partnerships to balance reach with resonance, and to define the next era of credible, enduring media.
Forum StageSpeakers
- Marketing Workshop 8 December 10:30 - 11:00AM
LinkedIn - Where marketing means business
Unlocking growth on LinkedIn the B2B marketing landscape
LinkedIn - Creator Economy Workshop 9 December 1:00 - 1:30PM
Strengthening Digital Wellbeing: A Deep Dive into TikTok Safety
Have a look at how TikTok keeps its community safe. Explore our Community Guidelines, the principles behind our safety policies, and the tools we use to promote positive online interactions. Learn about TikTok’s in-app safety features, account controls, and available resources designed to help users create, connect, and engage confidently.
Workshop Room 3
