More related content on the BRIDGE
- Marketing Presentation 8 December 2:45 - 3:00PM
Building the Bridge to the Future——How Cartea crafts Brand Story, Connects Local Commerce, and Builds User Trust.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
Impact Stage - Picture Fireside 10 December 10:35 - 10:50AM
Becoming Someone Else
In a world where everyone performs and visibility is infinite, what does it mean to truly become someone else? Samer Ismael and a fellow actor explore how the craft of transformation evolves in the age of social media, AI, and endless talent. This session examines how preparation, discipline, and emotional depth can still set real actors apart in an era where attention is easy but authenticity is rare.
Explore by InstagramSpeakers
- Creator Economy Meetup 10 December 1:30 - 2:30PM
Content Business Meetup
A space bringing together content creators and UGC creators with brands and agencies to connect, exchange ideas, and explore collaboration and deal opportunities. The session fostered open networking, meaningful conversations, and relationship-building in support of growing the creator economy.
Impact Stage - Marketing Workshop 10 December 10:30 - 11:00AM
AI Enabled Employer Branding
Showcasing our AI Enabled Content Creation features on Linkedin Career Page and its impact on boosting Employer Branding.
LinkedIn - Creator Economy Fireside 10 December 11:05 - 11:35AM
The New Global Aesthetic
The next big ideas in visual culture aren’t coming from Hollywood or Paris—they’re emerging from Nairobi, Beirut, Mumbai, and Medellín. In this session, creators and image-makers from across the world explore how local perspectives are transforming global storytelling. From the languages of TikTok and street photography to the craft of short documentaries, they unpack how authenticity, access, and identity are reshaping what the world sees—and believes.
Explore by InstagramModerator
- Media Panel 9 December 10:40 - 11:10AM
Rebooting Media Education for the Algorithmic Age
As AI and social media rewrite how stories are produced, verified, and shared, journalism and media education face an existential test. A UNESCO survey found that 62% of digital creators skip rigorous fact-checking, while a 2024 YouGov study showed only 27% of young adults feel confident about AI in education. How can schools, platforms, and educators close these gaps — embedding ethics, data literacy, and critical thinking into curricula designed for a world that never stops scrolling?
Academy StageSpeakers
