More related content on the BRIDGE
- Media Fireside 10 December 3:10 - 3:25PM
Building a Legacy That Speaks for Itself
Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.
Forum StageModerator
- Marketing Presentation 10 December 12:10 - 12:25PM
Culture-Shaping Viral Moments
From collectible crazes to confectionery frenzies, microtrends move markets, rewire brand strategy, and shape culture in real time. This session unpacks how a microtrend starts, spreads, and sustains, then asks which moments fade and which mature into movements. Through examples like Labubus and “6-7,” we’ll examine the new approval workflows (text-message greenlights over formal reviews), and why agility beats scale. We’ll also share practical blueprints, rapid-response “war rooms” vs. autonomous creator pods for spotting, testing, and monetizing what’s next, plus a forward look at real-time trends to analyze if they are temporary or have longevity to dominate culture.
Academy Stage - Media Fireside 10 December 10:05 - 10:25AM
Leadership for an Open Digital Future
As digital platforms evolve into the world’s de facto public squares, leadership must evolve with them. This session explores how nations can champion openness, accountability, and access in a time when private actors shape public discourse. Reflecting on Senegal’s success in expanding connectivity and safeguarding media freedom, H.E. Macky Sall shares lessons on building a digital future rooted in inclusion, trust, and democratic resilience.
Forum StageModerator
- Marketing Meetup 9 December 2:00 - 3:00PM
Canva Meetup
Connect with Canva in an exclusive meetup designed for content creators, SMB owners, and marketers to exchange ideas, ask questions, and explore practical approaches to creating and collaborating more effectively.
Impact Stage - Creator Economy Workshop 8 December 2:00 - 3:30PM
YouTube Search & Discovery
Workshop Description: Search & Discovery offers an in-depth exploration of how YouTube determines which content is surfaced and to whom. This session highlights the algorithmic pillars that drive visibility, audience growth, and engagement on the platform.
Workshop Room 3 - Technology Panel 8 December 3:15 - 3:35PM
Avoiding — The Real — Em — Dash
Artificial intelligence may be built on logic, but it’s powered by human intention. This session brings together tech creators who decode AI not through data, but through empathy and storytelling, showing how the way we teach machines reflects the way we understand ourselves. From moral algorithms to creative collaboration, this conversation asks, can technology evolve without losing its humanity?
Academy StageSpeakers