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Speaker
Richard Attias
Chairman, Richard Attias & Associates, BRIDGE Board of Directors Member
Richard Attias is the Founder and Chairman of Richard Attias & Associates and CEO of the FII Institute, with a three-decade career advising heads of state and global leaders on nation branding and strategic communication. A former IBM executive and Founder and Executive Chairman of Publicis Events Worldwide, he has produced more than 1,000 high-profile events, including the World Economic Forum in Davos (1993–2008), Nobel Laureates Conferences, and landmark platforms such as the Future Investment Initiative.
Richard has helped shape global perceptions of cities and countries, from designing Dubai’s nation-branding strategy at the request of H.H. Sheikh Mohammed bin Rashid Al Maktoum to repositioning Marrakech and supporting the Moroccan Tourism Authority. He co-founded the Clinton Global Initiative, The New York Forum, and The New York Forum AFRICA, and has advised governments such as Senegal under President Macky Sall to position Dakar as a global event destination. His portfolio includes work on the Beijing Olympics opening ceremony, APEC CEO Summit, Misk Global Forum, Future Minerals Forum, the Red Sea Film Festival, and more. In 2024, he was appointed Special Advisor to the Saudi Public Investment Fund.
At BRIDGE Summit, Richard will share insights on how global platforms, strategic events, and nation branding can accelerate socio-economic goals and strengthen a country’s influence on the world stage.
USA
Media
Richard Attiasat BRIDGE
- Media Fireside 9 December 11:30 - 11:45AM
Living in the Spotlight: Privacy, Risk and Resilience in the Age of Fake News
In an always-on world, influence comes with a hidden tax: exposure, distortion, and sometimes, destruction. From viral rumors to deepfakes, from intrusive paparazzi to weaponized social media campaigns, today any leader, creator, or entrepreneur can find their private life turned into public spectacle in a matter of hours. In this conversation, Cecilia and Richard Attias share, together on stage, how decades at the intersection of media, politics, and business have shaped their understanding of risk, reputation, and psychological resilience. They will discuss how to set boundaries, protect your family, educate your children, respond to attacks without amplifying them, and build a “circle of trust” in an era where trust is fragile. This session is a candid masterclass on how to manage privacy and protect your dignity in the age of fake news—while continuing to lead, to create, and to speak out.
Forum StageSpeakers
- Media Fireside 10 December 10:05 - 10:25AM
Leadership for an Open Digital Future
As digital platforms evolve into the world’s de facto public squares, leadership must evolve with them. This session explores how nations can champion openness, accountability, and access in a time when private actors shape public discourse. Reflecting on Senegal’s success in expanding connectivity and safeguarding media freedom, H.E. Macky Sall shares lessons on building a digital future rooted in inclusion, trust, and democratic resilience.
Forum StageModerator
What They Say About BRIDGE
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
