More related content on the BRIDGE
- Media Panel 8 December 1:00 - 1:30PM
Fighting for Depth in a Shallow Media World
In a landscape driven by clicks, speed, and algorithmic reward, depth is becoming a lost art. “Churnalism”, the recycling of online content, has replaced original reporting, leaving audiences skeptical and disengaged. With just 32% of Americans expressing trust in the media (Gallup), the challenge is clear: how can journalism reclaim substance in a digital age built for brevity? This session explores how newsrooms, platforms, and creators can harness technology to restore depth, context, and credibility in an attention-fractured world.
Academy StageSpeakers
Moderator
- Media Fireside 9 December 11:20 - 11:40AM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Media Workshop 8 December 12:10 - 12:50PM
Producing and presenting entertainment programs
Create and deliver entertaining non-political shows, focusing on idea development, production setup, and on-air presentation. Participants will learn how to structure engaging content, manage production phases, and present with confidence and clarity. Trainer: Hanadi Jaber, Sky News Arabia
IMI Academy - Music Fireside 8 December 5:05 - 5:20PM
Bridging Cultures Through K-Pop
As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.
Forum Stage - Media Fireside 10 December 11:50AM - 12:05PM
How Stories are a Force of Change
This session bridges economics, geopolitics, and the mechanics of narrative in examining how storytelling shapes markets, public trust, and social behavior. Drawing on George Soros’s reflexivity and Robert Shiller’s narrative economics, we explore how viral beliefs influence everything from capital flows to voting patterns. In a world shaped more by tropes and emotions, not just data, how can a full-spectrum of leaders, from those in government to entrepreneurs, recognize, harness, and respond to stories that fuel action?
Forum StageSpeakers
- Picture Fireside 8 December 4:50 - 5:05PM
Five Decades on: Yousra's Secret to Staying Timeless
For decades, Yousra has defined Arab entertainment, evolving with each generation while staying true to her artistic core. In this conversation, she reflects on what it takes to endure in such a shifting industry: adapting to new mediums, embracing creative risks, and cultivating the mindset and passion that turn success into legacy.
Forum StageModerator
