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- Creator Economy Fireside 9 December 11:35 - 11:55AM
Gen Z, Gen Give: Philanthropy Through Youth and Story
Generation Z is reshaping philanthropy, blending personal storytelling with the reach of digital platforms to drive meaningful change. Rather than relying solely on donations, they use tools like TikTok and Instagram to amplify causes, build communities, and spark grassroots action. How might this shift toward participatory and transparent giving redefine the future of social impact?
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- Creator Economy Panel 9 December 3:35 - 3:55PM
The Rise of Intelligent Virality
Two creators redefining entertainment share how knowledge became content and content became movement. This session unpacks the storytelling, structure, and emotion behind making art, science, and history accessible and viral, without losing integrity or substance.
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- Media Workshop 8 December 10:30 - 11:10AM
Podcasting & Media Appearances: On-Air with Confidence
Gain practical skills for delivering engaging podcasts and media appearances, focusing on voice control, messaging, and audience connection. Trainer: Shatha Haddad, Sky News Arabia
IMI Academy - Marketing Presentation 9 December 5:20 - 5:30PM
Building a Brand That Lasts
Trends fade fast, but timeless brands outlive platforms, products, and people. This session uncovers what makes a brand truly endure clarity of purpose, emotional truth, and the courage to stay consistent when everything else changes. Learn how creators and companies can build brands that evolve with culture without ever losing their identity.
Forum Stage - Media Fireside 9 December 11:30 - 11:45AM
Living in the Spotlight: Privacy, Risk and Resilience in the Age of Fake News
In an always-on world, influence comes with a hidden tax: exposure, distortion, and sometimes, destruction. From viral rumors to deepfakes, from intrusive paparazzi to weaponized social media campaigns, today any leader, creator, or entrepreneur can find their private life turned into public spectacle in a matter of hours. In this conversation, Cecilia and Richard Attias share, together on stage, how decades at the intersection of media, politics, and business have shaped their understanding of risk, reputation, and psychological resilience. They will discuss how to set boundaries, protect your family, educate your children, respond to attacks without amplifying them, and build a “circle of trust” in an era where trust is fragile. This session is a candid masterclass on how to manage privacy and protect your dignity in the age of fake news—while continuing to lead, to create, and to speak out.
Forum StageSpeakers
- Picture Presentation 9 December 1:00 - 1:15PM
AI Empowerment in Film and Television Innovation Practices
AI is transforming how film and television are created, produced, and delivered. This session explores how one of Asia’s leading streaming platforms, iQIYI, is integrating AI across content development, smart production tools, recommendation systems, and global distribution. It highlights how automation and personalization are enhancing audience engagement, improving localization for international markets, and enabling new forms of creative collaboration. Attendees will gain a practical look at how AI-driven innovation can support regional creators, scale content globally, and shape the next generation of storytelling in the MENA region and beyond.
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