AI Empowerment in Film and Television Innovation Practices

Longform’s Next Act

In a media environment dominated by sensationalism and short-form content, longform journalism has struggled to keep its grip. According to the 2025 Reuters Institute Digital News Report, 62 percent of online news consumers now prefer bite-sized updates. Yet platforms like YouTube and Substack show renewed demand for depth, with Substack alone reporting a fivefold rise in paid subscriptions since 2020. The question is no longer whether audiences have the attention for longform, but whether the industry is delivering it in ways that resonate. Publishers and creators are now reimagining longform for a global, digital-first audience, using new distribution models and partnerships to balance reach with resonance, and to define the next era of credible, enduring media.

Micro-Learning in a TikTok World

As digital habits shift and attention spans shrink, microlearning, delivering content in short, focused bursts, has emerged as a powerful tool in modern education. A 2025 survey by the Higher Education Policy Institute found that 82% of UK undergraduates, including media students, reported greater engagement and retention with microlearning modules. 67% said the format better suited their digital-first habits. How can educators harness this approach to deliver instruction that remains both meaningful and academically rigorous?

AI and New Technologies: Redefining the Future of Media

Safe Digital Spaces and Powering Youth’s Rise in Global Media

As young people become creators, storytellers, and digital citizens at unprecedented scale, the responsibility on media leaders and platforms grows just as quickly. This session explores how safe, trusted, and culturally grounded digital spaces can unlock youth creativity and empower the next generation to shape global media. From building future-ready ecosystems and fostering responsible innovation to developing talent pipelines that prepare young people for leadership, the conversation examines what it takes to protect youth while enabling them to thrive—and ultimately rise—as influential voices in the world’s media landscape.

Podcasting & Media Appearances: On-Air with Confidence

Gain practical skills for delivering engaging podcasts and media appearances, focusing on voice control, messaging, and audience connection. Trainer: Shatha Haddad, Sky News Arabia

A Playbook for Persuasive Media

This session breaks down the essential mechanics of persuasive media today, from message design and audience targeting to verification, accountability, and the technology used. Audience members leave with a clear, practical framework for shaping stories that move people, inform public life, and reinforce trust in an increasingly fragmented information environment.