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What does it take to make people care about gravity, microbes, or calculus? The answer is storytelling that makes learning entertaining. This session explores how education can stop the scroll. From turning data into narrative to using humor as a teaching tool, they share the creative strategies behind their global success and offer ideas you can use to engage and grow your audience.
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Longform’s Next Act
In a media environment dominated by sensationalism and short-form content, longform journalism has struggled to keep its grip. According to the 2025 Reuters Institute Digital News Report, 62 percent of online news consumers now prefer bite-sized updates. Yet platforms like YouTube and Substack show renewed demand for depth, with Substack alone reporting a fivefold rise in paid subscriptions since 2020. The question is no longer whether audiences have the attention for longform, but whether the industry is delivering it in ways that resonate. Publishers and creators are now reimagining longform for a global, digital-first audience, using new distribution models and partnerships to balance reach with resonance, and to define the next era of credible, enduring media.
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- Gaming Fireside 8 December 5:30 - 5:45PM
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As Imagine Dragons’ longtime manager, Mac Reynolds has helped build one of the world’s most successful music brands. Now, he and his brother Dan Reynolds, the band’s frontman, are channeling that same creative and business savvy into gaming with Night Street Games and recently launched the beta of Last Flag, a multiplayer game. In this chat, Mac shares how he made the leap into interactive IP and explores where the worlds of music and gaming intersect, overlap, and diverge.
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Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
