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Building for Trust, Engagement, and Impact
As algorithms optimize for engagement at all costs, trust becomes collateral damage and meaningful storytelling gets crowded out. Yet new models, from subscription-driven communities to integrity-based brand partnerships and mission-aligned monetization, are challenging the old trade-offs between influence and authenticity. This session asks a fundamental question: can media build sustainable businesses that monetize integrity without compromising impact?
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- Marketing Workshop 8 December 10:30 - 11:00AM
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LinkedIn - Picture Panel 10 December 9:45 - 10:05AM
Designing for Scale in a Multi-Platform World
As storytelling stretches across formats and markets, creative works must be crafted to travel. Beyond new tools and AI, the real challenge is building stories, formats, and audiences that scale across cultures. This session explores how today’s studios and creators can develop multi-format strategies that deepen relevance, expand reach, and grow global audiences.
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- Media Fireside 10 December 10:05 - 10:25AM
Leadership for an Open Digital Future
As digital platforms evolve into the world’s de facto public squares, leadership must evolve with them. This session explores how nations can champion openness, accountability, and access in a time when private actors shape public discourse. Reflecting on Senegal’s success in expanding connectivity and safeguarding media freedom, H.E. Macky Sall shares lessons on building a digital future rooted in inclusion, trust, and democratic resilience.
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- Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1 - Picture Fireside 8 December 5:45 - 6:00PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
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