More related content on the BRIDGE
- Creator Economy Fireside 10 December 11:05 - 11:35AM
The New Global Aesthetic
The next big ideas in visual culture aren’t coming from Hollywood or Paris—they’re emerging from Nairobi, Beirut, Mumbai, and Medellín. In this session, creators and image-makers from across the world explore how local perspectives are transforming global storytelling. From the languages of TikTok and street photography to the craft of short documentaries, they unpack how authenticity, access, and identity are reshaping what the world sees—and believes.
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- Marketing Panel 9 December 1:55 - 2:15PM
Designing Stories That Think
A practical session where Amro Maskoun and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
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- Music Fireside 10 December 10:50 - 11:05AM
Building the Future of Artist Independence
After two decades producing some of the biggest pop hits from Sabrina Carpenter to Teddy Swims and One-Direction, Grammy-nominated songwriter and producer Julian Bunetta has witnessed both the magic and the business pressures behind the music industry’s biggest Artists. In this intimate fireside conversation, he shares how those experiences inspired him to launch Notebook, a private space where artists can connect directly with their superfans, own their creative journey, and build lasting, independent careers.
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- Marketing Workshop 9 December 2:20 - 3:00PM
AI for content creation: Creativity Meets Automation
Learn how to harness AI tools to generate innovative promotional content that captures audience attention and drives engagement. Trainer: Varouj Joulfayan, IMI
IMI Academy - Media Fireside 10 December 10:00 - 10:30AM
Advancing Human Possibility in the Agentic AI Era
Exploring the Agentic AI Era, where AI reasons, adapts, and collaborates with humans to transform media and business. This fireside examines how AI amplifies human empathy, creativity, and storytelling while safeguarding authenticity, equity, and trust.
Central Stage - Media Fireside 9 December 10:00 - 10:20AM
Who Reports On The Reporters?
Journalists report on stories, but who reports on the reporters and the people on the ground risking everything to document war? As frontline reporting becomes more decentralized, those trying to bring the world the truth now face not only physical danger but an overwhelming information landscape where anyone with a phone can shape global narratives. With millions following real-time updates from citizen journalists on platforms like X, Instagram, and Telegram, the question is no longer just about how stories are told. It’s about who supports, verifies, and protects the people doing the reporting in an environment built on speed, fragmentation, and constant risk.
Academy StageSpeakers
