Daniel is a YouTuber and social media creator with a global audience of more than 20 million followers. He is best known for his viral series in which he asks luxury car owners and celebrities the question that made him famous worldwide: “What do you do for a living?” His content has positioned him as one of the most recognized digital creators in lifestyle and street interview formats.
Alongside his signature series, Daniel is a strong advocate for the brands he supports, using authenticity and storytelling to build trust and engagement across platforms. His approach blends curiosity, humor, and direct conversation, creating moments that resonate with millions of viewers.
At BRIDGE Summit, Daniel will discuss the power of creator led storytelling, how viral formats can build global influence, and what it takes to connect authentically with audiences in today’s fast moving digital landscape.
Daniel Mac went from a $50k finance job to earning seven figures a year armed with nothing more than an iPhone and the same question he asks supercar owners on Rodeo Drive: “What do you do for a living?” In this session, Daniel breaks down the exact turning point that made him quit corporate America, how he monetized millions of views without ever feeling salesy, the brand-deal framework that now pays him for posting on social media, why he launched a podcast to convert viral viewers into lifelong fans, and the quiet strategies he’s using to make sure the “Daniel Mac” brand outlives TikTok and other social media. If you have ever wondered how to turn pure curiosity and a repeatable hook into a real business, this is the blueprint.
President, PVBLIC Foundation
Head of Business Development, CAA Creators, Creative Artists Agency
CEO, Higgsfield AI
Founder & CEO, Powerhouse Partners
GenAI Strategist & Systems Builder, Technova
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
