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Speaker
Ziad Ahmed
Head of Next Gen, UTA
Ziad Ahmed is a social entrepreneur, speaker, and strategist who serves as Head of Next Gen at UTA. He founded JUV Consulting at 16, building it into one of the world’s most visible Gen Z companies and working with more than 30 Fortune 500 brands. His leadership earned him recognition on the Forbes 30 Under 30 list at 19, selection as an Obama USA Leader in 2023, and features in outlets such as The New York Times, CNN, VICE, and The Guardian.
Under his direction, JUV launched purpose driven campaigns, created the first major industry conference with an all Gen Z speaker lineup (ZCON), and established itself as a leading force in youth culture. In 2024, United Talent Agency acquired JUV to form the Next Gen Practice of UTA Marketing, where Ziad continues to lead strategy at the intersection of content, community, and culture.
At BRIDGE Summit, Ziad Ahmed will explore how Gen Z is reshaping culture, communication, and influence, and how institutions can meaningfully engage the most consequential generation of the modern era.
USA
Creator Economy
Marketing
Ziad Ahmedat BRIDGE
- Creator Economy Fireside 10 December 11:05 - 11:35AM
The New Global Aesthetic
The next big ideas in visual culture aren’t coming from Hollywood or Paris—they’re emerging from Nairobi, Beirut, Mumbai, and Medellín. In this session, creators and image-makers from across the world explore how local perspectives are transforming global storytelling. From the languages of TikTok and street photography to the craft of short documentaries, they unpack how authenticity, access, and identity are reshaping what the world sees—and believes.
Explore by InstagramModerator
- Creator Economy Fireside 9 December 11:40AM - 12:00PM
Whose Reality Are We Really Living In
Media and social platforms play a powerful role in shaping how people understand the world, informing values, identities, and even influencing public policy. Yet some narratives may rise to prominence while others are silenced, creating a skewed picture of reality and excluding diverse voices. How can storytellers, platforms, and their backers work together to ensure the stories that shape society are truly inclusive and representative?
Academy StageSpeakers
Moderator
What They Say About BRIDGE
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
