Justyna Gawlik is the “Overheard Historian” and a key force behind the growth of the Overheard brand, transforming it from a viral quote page into a global digital community. Since joining in 2018, she has led content curation, community management, and brand partnerships, helping expand Overheard’s presence across social platforms and offline experiences.
Her work has built one of the most loyal and engaged audiences in digital media, turning real conversations into a cultural movement.
At BRIDGE Summit, Justyna will share insights on building authentic digital communities, scaling storytelling across platforms, and creating connection-driven content that resonates globally.
Memes have evolved from inside jokes to infrastructure, shorthand for how culture communicates, trades attention, and builds identity. What began as internet humour now drives audience behaviour, politics, and brand value. In this session, the architects of today’s meme networks unpack how they’ve scaled communities into businesses: from managing millions of followers to producing longform shows, podcasts, live activations, and brand IP. Together, they explore the transition from meme pages to media empires — and what that says about the future of storytelling, fandom, and cultural authority.
Co-Founder & CEO, Sard Media Group
Board Director, Primicias & Teleamazonas
Vice President of Marketing and Communications, Mohamed bin Zayed University of Artificial Intelligence
Director & Writer
Chief Marketing Officer, e.l.f. Beauty
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
