Apply to Attend
Speaker
Rachel Masters
Founder & Managing Director, Masters Collective
Rachel Masters has spent more than twenty years supporting the creator economy through community architecture, large scale events, and content strategy for global talent and technology leaders. She advises creators, companies, and communities that collectively reach more than 500 million followers. Her work spans Michelin starred chefs, major musicians, and entrepreneurs redefining the future of online influence and commerce.
Rachel has curated stages and programs for VidCon, the One Billion Follower Summit, CES, Miami Art Basel, and the World Economic Forum in Davos. She previously served as Vice President of Marketing at Mighty Networks and Vice President of Strategic Relationships at Ning. Earlier at Warner Music Group, she helped pioneer digital fan engagement at the intersection of music and technology.
At BRIDGE Summit, Rachel will share insights on building engaged creator communities, designing meaningful digital and physical experiences, and shaping the evolving landscape of talent and culture.
USA
Tech
Media
Music
Creator Economy
Rachel Mastersat BRIDGE
- Music Panel 8 December 4:10 - 4:30PM
Crafting Connection For Icons Through Live Storytelling
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
Explore by Instagram - Marketing Panel 9 December 4:25 - 4:55PM
Why the Future of Media Is Experiential
As attention becomes fleeting and digital reach commoditized, the most forward-looking media companies are finding growth in what can’t be replicated on a screen, experience. By turning audiences into participants, events and real-world activations extend brand life, build trust, and diversify revenue beyond ads or clicks. This session explores why the future of media belongs to those who can transform storytelling into connection and influence into community.
Central StageSpeakers
What They Say About BRIDGE
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
