More related content on the BRIDGE
- Music Panel 9 December 4:55 - 5:15PM
Authorship and Distribution, from Print to Music
From publishing and journalism to film and music, AI is blurring the lines between inspiration, imitation, and ownership. As machines learn to write, design, and distribute creative work at scale, long-standing notions of authorship and value are being rewritten. This session explores how technology is reshaping the creative supply chain—from who gets credit to who gets paid—and what the next era of rights, royalties, and responsibility will look like across every medium.
Central Stage - Media Workshop 8 December 1:00 - 1:40PM
How to Lead with Impact: The Power of Storytelling and Secrets to Influence
Explore how leaders can use storytelling to inspire action, build trust, and influence others. Participants will discover five key storytelling techniques that help turn messages into memorable, motivating narratives that drive real impact. Trainer: Morouj Ibrahim, Sky News Arabia
IMI Academy - Media Panel 8 December 2:25 - 2:45PM
How the Gulf and Africa Are Rewriting the Media Map
Africa and the Gulf are fast becoming two of the world’s most influential media hubs, building newsrooms, creator ecosystems, and digital platforms that reach hundreds of millions and increasingly shape global narratives. This session explores how broadcasters and digital-first operators across both regions scale coverage, expand cross-border bureaus, build culturally resonant formats, and grow loyal audiences in markets often misunderstood by global capital. We examine where international partners fit, how geopolitical context shapes storytelling, and how these rising hubs are redefining the media operating system of the Global South.
Impact StageSpeakers
- Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Media Fireside 9 December 11:20 - 11:40AM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1
