Sir Martin Sorrell is the Founder and Executive Chairman of S4 Capital PLC, and a winner of Harvard Business School Alumni Achievement Award, TIME 100 honoree, and one of Harvard Business Review’s best-performing CEOs in the world.
Sir Martin previously spent 33 years as Founder and CEO of WPP, building it into the world’s largest advertising and marketing group with a market capitalization of over £16 billion. He also scaled S4 Capital to more than 7,000 people across 33 countries and is listed on the London Stock Exchange (SFOR.L). Educated at Cambridge University and Harvard Business School, Sir Martin continues to shape how technology and creativity converge to drive modern brand growth.
At BRIDGE Summit, Sir Martin Sorrell will dissect how AI, data, and automation are reshaping advertising, alongside practical lessons on how brands can integrate technology to drive measurable growth, streamline marketing operations, and compete in an era of constant disruption.
As legacy publishers and digital platforms expand across borders, the question is no longer just how to grow, but how to belong. For global media brands, this means pairing editorial excellence with strategic innovation, turning reputation and reach into lasting relevance. From licensing and partnerships to data-driven audience insights and regional storytelling, companies are rewriting their global playbooks to balance commercial ambition with cultural authenticity. AI now sits at the center of this transformation, powering translation, personalization, and creative experimentation while reshaping how media companies connect with audiences and partners alike. This session explores how trusted brands are blending technology, storytelling, and business strategy to scale influence across markets.
Executive Director & CEO, International News Media Association (INMA)
Social Activist & Founder, Giving Joy Foundation
Founder, Changer
CEO, Penumbra Strategies; Former Special Advisor, White House
Content Creator & Creative Director, Amrmaskoun & Ofoq Creative
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
