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Speaker
Tala Michel Issa
Chief Reporter & Podcaster, Arabian Business
Tala Michel Issa is the Chief Reporter at Arabian Business, where she covers the intersection of geopolitics, business, and technology across the Middle East. She also hosts and produces the AB Majlis podcast, featuring high-level conversations with global leaders. Her reporting spans business news, Gulf diplomacy, sovereign wealth strategies, wealth migration, and trade.
Raised in the UAE, Tala brings a nuanced, bicultural lens to regional affairs and economic transformation. Before joining Arabian Business, she reported for Al Arabiya English and continues to appear as a commentator on W News Extra. Her work has been featured in international outlets on UK politics, Gulf-Israel relations, and AI innovation. A graduate of Newcastle University with a BA and MA in Media and Journalism, she frequently moderates panels at major forums such as Horasis, Dubai’s Future Sustainability Forum, and the WE Convention.
At BRIDGE Summit, Tala will explore how media can decode complex geopolitical and economic shifts for wider audiences, and how journalism and live discussion can inform decision-making in a changing region.
UAE
Marketing
Tala Michel Issaat BRIDGE
- Picture Fireside 10 December 12:10 - 12:25PM
Yango Play's Blueprint for Working with Talents
Yango Play is redefining the entertainment experience in the region, blending content, creators, and technology under one platform. In this session, Yango Play shares how brands, studios, and creators can collaborate effectively with the platform. From understanding Yango Play’s creative direction and content strategies to identifying what makes a perfect partnership, this talk offers a behind-the-scenes look at how to pitch, position, and succeed with one of the region’s most dynamic media ecosystems.
Central Stage - Marketing Panel 10 December 12:25 - 12:55PM
The Human-Anchored Marketing
Marketing is in a moment of radical change. AI has upended old systems, blurring the line between creativity and code. Yet even as teams adopt new tools and workflows, the core challenge remains keeping humanity at the heart of every story. This conversation explores how marketers are shuffeling their operations to co-create with technology while keeping authenticity, accountability, and empathy at the center because even in an algorithmic age, creativity and humanity still move hearts, minds, and markets.
Central Stage
What They Say About BRIDGE
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
