More related content on the BRIDGE
- Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Media Speech 10 December 11:00 - 11:10AM
Participation and Inclusion in the Media Tech Ecosystem
Today, 3.4 billion are not just offline, they’re invisible in the systems that will define our collective future. When entire communities are left out of the digital conversation, we lose more than potential customers - we lose ideas, solutions, and perspectives that could unlock the next leap in human innovation. Join Lara Dewar, CMO of the GSMA, the global mobile industry association, as she explores how expanding meaningful connectivity isn’t just a moral imperative, it’s the fastest route to unleashing new markets, new creators, and new forms of value.
Central Stage - Picture Panel 8 December 1:15 - 1:45PM
Global Blockbusters, Local Roots
As audiences converge and tastes diversify, global hits depend on authenticity as much as scale. This conversation examines how actors and producers navigate casting, finance, and distribution across continents, and how to shape stories that honor cultural nuance while appealing to worldwide audiences.
Explore by InstagramSpeakers
Moderator
- Marketing Workshop 8 December 10:30 - 11:00AM
LinkedIn - Where marketing means business
Unlocking growth on LinkedIn the B2B marketing landscape
LinkedIn - Media Workshop 9 December 10:30 - 11:10AM
Mastering the art of leading a conversation
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Lenah Hasaballah, CNN Business Arabic
IMI Academy - Media Panel 9 December 10:55 - 11:15AM
Purpose Over Production: How Independent Media Wins Hearts
How do you build trust, loyalty, and influence without the machinery of a media empire? Faisal and Munairah share the story of Sard, an experiment turned movement built by a small team fueled by passion, creativity, and love for the craft. This session reveals how values and voice can outperform budgets and algorithms in shaping the Arab media narrative.
Impact StageSpeakers
Moderator