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- Creator Economy Workshop 10 December 11:00 - 11:40AM
X 101
All you need to know about your presence on X.
X - Music Panel 8 December 4:10 - 4:30PM
Crafting Connection For Icons Through Live Storytelling
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
Explore by Instagram - Marketing Panel 9 December 4:25 - 4:55PM
Why the Future of Media Is Experiential
As attention becomes fleeting and digital reach commoditized, the most forward-looking media companies are finding growth in what can’t be replicated on a screen, experience. By turning audiences into participants, events and real-world activations extend brand life, build trust, and diversify revenue beyond ads or clicks. This session explores why the future of media belongs to those who can transform storytelling into connection and influence into community.
Central StageSpeakers
- Technology Fireside 8 December 1:30 - 1:45PM
Order and Oversight in a World Run by Code
AI is evolving faster than the rules that govern it. In an intimate fireside chat, H.E. Omar Sultan Al Olama, UAE's Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, explores how nations and their brightest in technology can build effective, forward-thinking policy. The discussion will focus on aligning innovation with accountability and regulation that keeps humanity in control of technologies like non-human intelligence.
Forum StageSpeakers
Moderator
- Media Panel 10 December 12:05 - 12:25PM
Blueprints for Governing Digital Speech
During COVID-19, platforms struggled to balance curbing misinformation with protecting free expression, often failing at both and eroding public trust. A 2021 Pew Research study found that 60% of U.S. adults saw social media as a major source of false information, with 43% reporting encounters with significant misinformation. These failures reveal gaps in transparency and accountability. How can policy, technology, and platform leadership work together to protect truth and rights while ensuring transparency, inclusivity, and resilience?
Forum StageSpeakers
- Media Panel 9 December 10:55 - 11:15AM
Purpose Over Production: How Independent Media Wins Hearts
How do you build trust, loyalty, and influence without the machinery of a media empire? Faisal and Munairah share the story of Sard, an experiment turned movement built by a small team fueled by passion, creativity, and love for the craft. This session reveals how values and voice can outperform budgets and algorithms in shaping the Arab media narrative.
Impact StageSpeakers
Moderator
