More related content on the BRIDGE
- Media Panel 8 December 1:30 - 1:50PM
Winning Back Gen Z One Swipe at a Time
Traditional media is losing ground with younger audiences who value authenticity and personal connection. A 2025 Statista report shows that 33% of Gen Z and Millennials trust influencer recommendations, more than double the 15% who trust traditional outlets like newspapers and TV. In an influencer-led era, how can legacy media evolve its formats, partnerships, and narratives to stay relevant and rebuild trust?
Academy StageSpeakers
- Creator Economy Presentation 9 December 10:25 - 10:35AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - 8 December 10:00 - 10:25AM
Opening Ceremony
As the world enters a new age of influence, where a single story can move markets, shape policy, or divide societies, the need for credible, values-driven communication has never been greater. In this opening keynote, H.E. Sheikh Abdulla Bin Mohammed Bin Butti Al Hamed and Richard Attias set the vision for the inaugural BRIDGE Summit, a platform born in the UAE and designed for the world. He outlines BRIDGE’s mission to unite media, technology, finance, and culture in building a more trusted, inclusive, and resilient information order. Grounded in the UAE’s legacy of dialogue and cooperation, this address calls for a global recommitment to truth, trust, and the shared narratives that hold humanity together.
Forum Stage - Marketing Presentation 10 December 12:10 - 12:25PM
Culture-Shaping Viral Moments
From collectible crazes to confectionery frenzies, microtrends move markets, rewire brand strategy, and shape culture in real time. This session unpacks how a microtrend starts, spreads, and sustains, then asks which moments fade and which mature into movements. Through examples like Labubus and “6-7,” we’ll examine the new approval workflows (text-message greenlights over formal reviews), and why agility beats scale. We’ll also share practical blueprints, rapid-response “war rooms” vs. autonomous creator pods for spotting, testing, and monetizing what’s next, plus a forward look at real-time trends to analyze if they are temporary or have longevity to dominate culture.
Academy Stage - Gaming Meetup 10 December 10:30 - 11:30AM
Private Kings League x 8Flamez Meetup
Connect with Gerard Piqué, AboFlah, and the 8Flamez team in an exclusive Kings League meetup highlighting their creator-led approach to sports and entertainment. The session brings together creators, industry stakeholders, and partners for open conversation, behind-the-scenes insights, and focused networking.
Impact Stage - Technology Panel 8 December 2:00 - 2:30PM
Spatial Media in Practice
Immersive technologies like augmented reality and volumetric video change storytelling, creating new ways to inform and engage. Pew found 40%+ adults interested in immersive news formats. How can journalists and educators harness spatial media to enhance empathy and critical thinking in a fractured landscape?
Central StageSpeakers
