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- Technology Fireside 10 December 2:55 - 3:10PM
Building with Heartware, Not Just Hardware and Software
As technology races ahead, reshaping economies, borders, and attention itself, what’s often missing is the “heartware”: the human capacity for purpose, dignity, and trust. This session calls for a recalibration. It explores how media, AI, and new financial models intersect and can be used to build more humane architectures for the future. From media ecosystems shaping perception in war zones to digital identity frameworks that can re-establish economic agency, we ask: Are our current models of progress neglecting the soul of society? What does it take to realign our innovation engines with collective wellbeing?
Forum Stage - Media Workshop 9 December 3:10 - 3:50PM
Media Appearance: Pitching & On-Camera Presence
Refine your skills in pitching and presenting confidently on camera to enhance media appearances. Trainer: Micheline Jawich, Sky News Arabia
IMI Academy - Media Panel 9 December 10:20 - 10:40AM
Building Media’s New Talent Engine
Traditional journalism schools are struggling to keep pace as AI, global storytelling, and rapid news cycles transform the industry. A June 2025 Guardian analysis warns AI may eliminate up to 50% of entry-level journalism jobs. How can education evolve to deliver faster, deeper, and more relevant training for the next generation of media professionals?
Academy StageSpeakers
Moderator
- Music Panel 9 December 11:15 - 11:35AM
Brothers in Rhythm
Music, street art, and social media now move to the same rhythm. In this session, Raphaël and Aurélien Froissart explore how sound and digital culture have reshaped the identity of modern street art. From viral murals to collaborative digital experiences, they reveal how artists are using rhythm, visuals, and platforms to turn city walls into global stages.
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- Marketing Meetup 8 December 5:00 - 6:00PM
WhatsApp Meetup
A meetup bringing together businesses, marketers, and regional WhatsApp Solution Providers to explore how WhatsApp for Business can drive smarter communication, stronger customer relationships, and scalable growth. The session highlights key opportunities from automation to conversational commerce while offering practical insights, real use cases and open networking between brands and the teams building these solutions.
Impact Stage - Picture Workshop 9 December 2:30 - 4:30PM
Realistic Acting & Character Formation
This intensive workshop focuses on building a dramatic character from the inside out. Abdel Moneim Amayri shares his expertise on how to prepare for a role, not just through external appearance, but by understanding the character’s inner life, emotions, and journey. Participants will learn how to craft fully realized, authentic dramatic characters.
Workshop Room 1Speakers