Panel Marketing

Building Brands People Believe In

Central Stage

December 9, 2025 5:15 - 5:45PM

What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.

Speakers

Moderator

Lama Zalat

Director of Communications, IMI

What They Say About BRIDGE

“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”

“A gateway for knowledge exchange.”

“A summit to BRIDGE the gaps in the global media ecosystem.”

“We are proud to take part in the inaugural edition of BRIDGE Summit.”

“Un pont pour tous les réunir.”