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Speaker
Maggie Schmerin
Chief Advertising Officer, United Airlines
Maggie Schmerin is the Chief Advertising Officer at United Airlines, where she leads a global team of marketers behind the airline’s “Good Leads The Way” brand platform. Under her leadership, United has been recognized among Ad Age’s Top Ten Marketers of the Year and Fast Company’s Brands That Matter. A passionate advocate for authentic storytelling, she has been named an Adweek Marketing Vanguard, Campaign Live CMO 50, Forbes Entrepreneurial CMO 50, Adweek 50, and Ad Age Leading Women honoree.
Before taking on her current role, Maggie joined United in 2017 as a company spokeswoman and head of consumer PR. Previously, she was Senior Vice President at Edelman, working across the US, UK, and Canada with brands such as Shell, Kellogg’s, Mars, Samsung, and Heineken.
At BRIDGE Summit, Maggie will share how bold brand storytelling and strategic creativity can redefine legacy brands, connect authentically with audiences, and turn purpose into performance.
USA
Marketing
Maggie Schmerinat BRIDGE
- Marketing Panel 9 December 5:15 - 5:45PM
Building Brands People Believe In
What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.
Central StageSpeakers
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