Maggie Schmerin is the Chief Advertising Officer at United Airlines, where she leads a global team of marketers behind the airline’s “Good Leads The Way” brand platform. Under her leadership, United has been recognized among Ad Age’s Top Ten Marketers of the Year and Fast Company’s Brands That Matter. A passionate advocate for authentic storytelling, she has been named an Adweek Marketing Vanguard, Campaign Live CMO 50, Forbes Entrepreneurial CMO 50, Adweek 50, and Ad Age Leading Women honoree.
Before taking on her current role, Maggie joined United in 2017 as a company spokeswoman and head of consumer PR. Previously, she was Senior Vice President at Edelman, working across the US, UK, and Canada with brands such as Shell, Kellogg’s, Mars, Samsung, and Heineken.
At BRIDGE Summit, Maggie will share how bold brand storytelling and strategic creativity can redefine legacy brands, connect authentically with audiences, and turn purpose into performance.
What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.
Senior Fellow, Innocenti Global Office of Research and Foresight, UNICEF
Para Surf World Champion & Gold Medalist, Team USA
School of Data Science, University of Virginia
Chief Aletihad News Center Officer, Abu Dhabi Media
Founder & Managing Director, Masters Collective
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
