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- Music Panel 8 December 2:50 - 3:10PM
Sounds That Speak Every Language
Aziz Maraka and Faia Younan didn't change their sound to fit the world, they made the world listen. This session explores how language, rhythm, and storytelling can transcend borders when rooted in authenticity and emotion. Through their journeys, Aziz and Faia reveal how staying true to one’s identity can create global resonance and how genuine expression turns local sound into a universal language.
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- Music Panel 9 December 3:55 - 4:15PM
Own Your Audience and Rewrite the Rules
Grammy-winning artist Wyclef Jean and creator-economy pioneer Jaeson Ma break down how artists can finally take control in a system that hasn’t kept up. They’ll talk frankly about the broken economics of streaming, why the future belongs to those who own their fan relationships, and the tools that put creators back in charge of monetization and community.
Explore by Instagram - Marketing Fireside 9 December 3:45 - 4:05PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
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- Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
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- Media Workshop 8 December 2:15 - 2:55PM
Storytelling for Media: Make Your Message Stick
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Chantal Saliba, Sky News Arabia
IMI Academy - Creator Economy Fireside 9 December 5:20 - 5:35PM
The Bridge of Becoming: From Inner Child to Self
In this playful yet deeply honest session, Egyptian comedian, actor, and writer Ahmed Amin explores creativity, courage, and the selves we grow into. Through stories, humor, and hard-earned reflection, he unpacks identity, vulnerability, and what it really takes to stay curious and authentic while the world keeps trying to make us serious adults.
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