More related content on the BRIDGE
- Picture Presentation 8 December 3:55 - 4:10PM
Why It’s Important for an Actor to Produce
Actors today sit at the front line of cultural influence, yet often remain distant from the decisions that shape the stories they tell. In this session, Egyptian actor and filmmaker Ahmed Magdy examines why stepping into the producer’s role is becoming essential for creators who want greater agency, artistic integrity, and long-term impact. Drawing on his trajectory from Egypt’s independent cinema movement to building Garage Art Production, Magdy explores how actors can catalyze new talent, strengthen local creative ecosystems, and drive a more intentional, sustainable future for storytelling.
Academy Stage - Creator Economy Workshop 9 December 11:30AM - 12:00PM
Micro-Learning in a TikTok World
As digital habits shift and attention spans shrink, microlearning, delivering content in short, focused bursts, has emerged as a powerful tool in modern education. A 2025 survey by the Higher Education Policy Institute found that 82% of UK undergraduates, including media students, reported greater engagement and retention with microlearning modules. 67% said the format better suited their digital-first habits. How can educators harness this approach to deliver instruction that remains both meaningful and academically rigorous?
Workshop Room 3 - Marketing Panel 9 December 1:05 - 1:25PM
Talent, Equity & Interactive Media
As media becomes more interactive and data-driven, the definition of “talent” is expanding beyond traditional entertainment. From creators to AI personalities, investors and agencies are rethinking how equity, ownership, and participation are shared across digital ecosystems. This session brings together voices from talent representation, technology, and capital to explore how new tools, from analytics to immersive platforms, are transforming how talent is discovered, valued, and monetized in the next generation of interactive media.
Central Stage - Gaming Fireside 10 December 9:30 - 9:45AM
Creating a Sport That Goes Viral
World Cup and Champions League winner Gerard Piqué has redefined what it means to play, watch, and experience sport. As the mind behind the Kings League, he merged competition, entertainment, and creator culture to captivate millions worldwide. In this conversation, Piqué unpacks how digital communities, storytelling, and innovation can turn a game into a movement, and why the future of entertainment may belong as much to creators as to athletes.
Forum StageModerator
- Picture Speech 8 December 3:00 - 3:10PM
The Future of Streaming Monetization Models
As audiences fragment and attention becomes the ultimate currency, streaming platforms are rethinking how value is created and shared. This session explores the next phase of digital entertainment—from evolving subscription models and ad-supported hybrids to strategic partnerships between tech, media, and creators. What will define profitability in an era where engagement, not just viewership, drives growth?
Central Stage - Picture Panel 10 December 1:50 - 2:20PM
Arab Cinema’s Interactive Future
From auteur to audience co-creation: how AR/VR stages, immersive premieres, and regional studio growth can move Arab stories from local gems to global hits.
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