Grigory Lavrov is a senior marketing executive at Warner Bros. Discovery, overseeing strategy and execution across Central and Eastern Europe, the Middle East, and Turkey. He drives brand growth for the company’s streaming and channel portfolio and leads several regional powerhouses, including Fatafeat, the Middle East’s leading food brand. Grigory has led high-profile initiatives such as the launch of HBO Max in Central Europe and Turkey and the development of original content for audiences across the region.
He joined Discovery in 2011 and has held multiple leadership roles, including Channel Director for North East Europe and Country Manager for Russia, where he steered expansion and brand performance across diverse markets.
At BRIDGE Summit, Grigory will share practical lessons on building global media brands through regional insight and creative localization.
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
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