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- Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
Central StageSpeakers
Moderator
- Technology Workshop 10 December 3:30 - 4:10PM
Creativity with Grok in X
A look in to Grok’s origins, how it operates within X, its real-time connection to what’s happening and practical ways to transform conversations into actionable insights.
X - Media Presentation 10 December 11:10 - 11:35AM
AI Won’t Wait, Neither Should You
As AI and automation transform every industry, the greatest opportunity lies not in competing with machines but in amplifying what makes us human. Gary Vaynerchuk delivers an unfiltered reflection on how empathy, self-awareness, and emotional intelligence have become the new levers of growth in an era defined by exponential change. A call to action for leaders and creators to master technology while using it to build purpose, connection, and lasting advantage.
Forum StageSpeakers
- Media Workshop 10 December 10:30 - 11:10AM
How Your Voice Tells the Story
In podcasting, your voice is more than just a medium; it's the heartbeat of your narrative. This session delves into the art of vocal storytelling, exploring how tone, pacing, and emotion can transform a simple tale into an immersive experience. Learn techniques to captivate your audience, evoke emotions, and create a lasting impact through the power of your voice. Trainer: Enas Refaei, The National
IMI Academy - Media Fireside 10 December 10:00 - 10:20AM
Preparing Youth for a World of Infinite Information
In today’s information-saturated world, media fluency is as essential as reading or math. Yet a 2024 News Literacy Project survey found that only 39% of U.S. teens receive formal media literacy education, and just 18% can accurately distinguish news from ads, opinion, or entertainment. As students navigate increasingly AI-driven and conspiratorial media ecosystems, how can schools equip them to think critically, discern truth, and shape the digital world they’re inheriting?
Academy StageSpeakers
Moderator
- Marketing Panel 10 December 10:50 - 11:20AM
A Playbook for Persuasive Media
This session breaks down the essential mechanics of persuasive media today, from message design and audience targeting to verification, accountability, and the technology used. Audience members leave with a clear, practical framework for shaping stories that move people, inform public life, and reinforce trust in an increasingly fragmented information environment.
Academy StageSpeakers
