Fireside Marketing

The Future of Storytelling at Scale

Central Stage
December 9, 2025 3:45 - 4:05PM

A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.

What They Say About BRIDGE

“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”

The New York Times

“A gateway for knowledge exchange.”

The Korea Herald

“A summit to BRIDGE the gaps in the global media ecosystem.”

China Daily

“We are proud to take part in the inaugural edition of BRIDGE Summit.”

LinkedIn

“Un pont pour tous les réunir.”

Le Monde