More related content on the BRIDGE
- Media Fireside 10 December 10:00 - 10:20AM
Preparing Youth for a World of Infinite Information
In today’s information-saturated world, media fluency is as essential as reading or math. Yet a 2024 News Literacy Project survey found that only 39% of U.S. teens receive formal media literacy education, and just 18% can accurately distinguish news from ads, opinion, or entertainment. As students navigate increasingly AI-driven and conspiratorial media ecosystems, how can schools equip them to think critically, discern truth, and shape the digital world they’re inheriting?
Academy StageSpeakers
Moderator
- Creator Economy Panel 9 December 11:15 - 11:35AM
The New Powerbrokers of Philanthropy
Public figures are reshaping philanthropy, blending entertainment with impact and challenging traditional giving models. MrBeast’s YouTube charity has raised millions, while TikTok fundraisers now rival institutional campaigns in reach and speed. As creators build direct pipelines to donors and causes, what standards, partnerships, or guardrails could help ensure transparency, effectiveness, and lasting impact? Could creator-led giving become a new blueprint for global generosity at scale?
Impact StageSpeakers
- Marketing Panel 10 December 12:25 - 12:55PM
The Human-Anchored Marketing
Marketing is in a moment of radical change. AI has upended old systems, blurring the line between creativity and code. Yet even as teams adopt new tools and workflows, the core challenge remains keeping humanity at the heart of every story. This conversation explores how marketers are shuffeling their operations to co-create with technology while keeping authenticity, accountability, and empathy at the center because even in an algorithmic age, creativity and humanity still move hearts, minds, and markets.
Central Stage - Marketing Panel 9 December 10:15 - 10:45AM
How Athletes and Celebrities Drive Attention, Influence, and Investment
How athlete investors are reshaping the future of gaming, sports-tech, and fan experiences, and why athlete-owned media is the next power center.
Central StageSpeakers
- Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Media Workshop 8 December 12:10 - 12:50PM
Producing and presenting entertainment programs
Create and deliver entertaining non-political shows, focusing on idea development, production setup, and on-air presentation. Participants will learn how to structure engaging content, manage production phases, and present with confidence and clarity. Trainer: Hanadi Jaber, Sky News Arabia
IMI Academy
