More related content on the BRIDGE
- Media Fireside 10 December 10:05 - 10:25AM
Leadership for an Open Digital Future
As digital platforms evolve into the world’s de facto public squares, leadership must evolve with them. This session explores how nations can champion openness, accountability, and access in a time when private actors shape public discourse. Reflecting on Senegal’s success in expanding connectivity and safeguarding media freedom, H.E. Macky Sall shares lessons on building a digital future rooted in inclusion, trust, and democratic resilience.
Forum StageModerator
- Media Fireside 9 December 11:20 - 11:40AM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Media Presentation 10 December 11:10 - 11:35AM
AI Won’t Wait, Neither Should You
As AI and automation transform every industry, the greatest opportunity lies not in competing with machines but in amplifying what makes us human. Gary Vaynerchuk delivers an unfiltered reflection on how empathy, self-awareness, and emotional intelligence have become the new levers of growth in an era defined by exponential change. A call to action for leaders and creators to master technology while using it to build purpose, connection, and lasting advantage.
Forum StageSpeakers
- Creator Economy Fireside 9 December 12:50 - 1:05PM
What Happens When Creators Become Policymakers?
In 2024, YouTuber Fidias Panayiotou and Spanish influencer Alvise Pérez were elected to the European Parliament, marking a conversion of digital virality into political authority. Their rise, fueled by massive online followings and anti-establishment narratives, reflects a growing appetite among younger voters for alternative forms of representation. How will this new wave of leadership reshape democratic institutions, accountability, and public trust?
Central Stage - Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Marketing Workshop 9 December 2:20 - 3:00PM
AI for content creation: Creativity Meets Automation
Learn how to harness AI tools to generate innovative promotional content that captures audience attention and drives engagement. Trainer: Varouj Joulfayan, IMI
IMI Academy
