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- Marketing Workshop 9 December 11:30AM - 12:00PM
Buyer group marketing
How to Influence Multi-Stakeholder Decisions on LinkedIn
LinkedIn - Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1 - Technology Presentation 8 December 2:00 - 2:15PM
Superintelligence: The Next Frontier of Human Connection
The keynote explores how technology is reshaping the way we live, work and do business. It shows how AI, creators, messaging and wearables are coming together to drive innovation, efficiency and deeper human connection.
Forum Stage - Media Panel 9 December 4:40 - 5:10PM
The New Gravity of Power from Washington to the Gulf
The global media and knowledge landscape is transforming rapidly, where viral moments now move markets, influence policy, and reshape narratives in real time. At this moment, BRIDGE Summit convenes leaders from across media, policy, finance, and technology to restore trust, transparency, and resilience in the context of digital sensation. This session examines a key axis of that shift: the rise of disruptive alliances like Elon Musk’s “America Party,” and the Gulf’s growing role as a diplomatic force in a multipolar world. Together, these trends mark the rise of new geopolitical centers, transcending borders, amplifying soft power, and wielding digital influence.
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- Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends. Trainer: Eman Khattab, Sky News Arabia
IMI Academy - Marketing Panel 9 December 1:55 - 2:15PM
Designing Stories That Think
A practical session where Amro Maskoun and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
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